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Welcome to the new Flute Tree Blog and on-line store,
our latest website, online store and resource for flute players far and wide.
Since our first on-line presence in 1997, we have had plenty of time to think about what we would like to do with our inter-web giga-pixel persona
Our first efforts were to provide information, and only information. Specifications, brand history, product analysis and enough specifications to make your head spin. But maybe this lacked some essential aesthetic appeal, some case cover colours, and those vulgar price tags
It never seemed quite right to take our passion, our babies, our precious flutes and just list them with a bunch of prices, reducing them to a dollar value.
Dragging a finely crafted instrument into a shopping cart and purchasing with a click, without consideration for timbre,articulation, ergonomic balance, seemed to demean the value of our fine flutes and piccolos, and remove the romance of the whole transaction.
A sale without soul is not for us.
But finally, after listening to you, our customers and much deliberation I think we have got the mix right.
A website to marry the ease of purchase of the on-line shopping cart, with unrivaled indepth specifications and information on the instrument, and eye-candy, drool inducing flutey images only a click away.
All delivered with the enthusiasm, passion and personalised customer attention , that only a small specialist business of motivated experts can deliver.
So what is new.
I need that grade six piece with the maroon cover
Looking for a nice piece at my level,
Love the piece.. just click to add it to your wish list.
We are tired of the same old product pictures on websites
A flute is a flute is a flute, or so it appears from the stock images of flutes that are repeated all over the web.
We endeavour to take all our own images.
Real pictures of the stock we have, taken with an eye to displaying the beauty of the finely crafted instruments ( don't tell me flutes and piccs are not beautiful!).
Each picture focuses on the unique features of that specific model and brand.
Eye candy, with substance
To make differentiating between instruments even easier we also list each flutes specifications in detail so that they can be easily compared.
If any of this is too complicated, or just too time consuming just call.
We like to make life easy and can provide expert advice and have your purchase on its way to you in minutes
So, we have tried to provide an online experience that is as engaging and as much fun as dealing with us in person.
If you feel we have fallen short please Please contact us now,
and experience the real thing
Australia Free call: 1 800 123 368
New Zealand Free call 0 800
Intn'l +61 2 9564 1233